Pink Elephants

There is an entire generation living amongst us that only looks at TV because the networks refuse to put their favorite reality shows online, do not listen to the radio even in the car (as all new cars come equipped for iPods), would rather text on a phone than talk on it, can tweet for hours on end and owns not a single CD instead insisting on obtaining all of their music via a plethora of Internet sites that allow downloads, streaming, etc.; all of it available 24/7 and much of it being totally free. In fact, actually owning the music is not really that important – they only want to listen to it for a while.

This generation prefers the pull methodology to the push methodology that I previously discussed here and how it gives them the power to choose what they want to see and hear, when they want to see and hear it. What I didn’t really elaborate on is that just like physics, for every action there is an equal but opposite reaction. The power gained by today’s Fan has come at the expense of the entertainment industry itself, which is still based on the push methodology and a series of controls that filter the volume of music that is released to the public.

One of the pink elephants in the room is the power of choice.

Every now and then one of the many pink elephants in the middle of the room that no one likes talking about really needs to be pointed out. One of the pink elephants in the room is the power of choice. Big, strong, powerful, able to stampede at will, controlled by Fans…yet not talked about much in industry circles. There are those that still carry on with business as usual as if nothing has changed, oblivious to (or ignoring) the fact that the entertainment industry will have to better align itself with the lifestyle of today’s Fan very, very shortly. But hey, maybe we can just sit a lamp on the elephant and call it a table. Maybe nobody will notice, and even if they do, they won’t acknowledge it or say anything about it anyway right?

– Big Strad

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