About

Thanks for stopping by. I’m “Big Strad”; the founder, CEO and head of all things production that comes out of the BigBeatz camp. I ran a production studio and have been producing hip/hop, R&B and eclectic type rock tracks since the mid nineties. I was affiliated with regionally successful artists as GoldFinger(‘Sheik Fool’), Capital Punishment, U Know Who, Bumble BHE to name a few. I also produced an LP for Jermaine ‘Huggy’ Hopkins (who acted in movies like Juice and Lean on Me).  Current projects include Cutta C and songs like ‘Ack A Azz’ and ‘Brand New’.

Though music production runs through my veins, technology does too! I was a programmer and consultant for a number of years and was even a senior manager in charge of a huge portion of the information technology department of a Fortune 500 company for nearly a decade. This combined love of technology and music was instrumental in setting the stage for my very early adoption of the usage of a DAW (digital audio workstation) setup for music production years before most of my peers really understood why I was using it instead of the hardware devices of the time. Now everyone uses a DAW and now understand why I drug an old Packard Bell 8088 processor machine around – LOL.

…it is the producers job to pull the performance out of the artist that they didn’t even know they had in themselves

When producing a project, I feel that it is the producers job to pull the performance out of the artist that they didn’t even know they had in themselves. Many producers tend to prefer sticking to a ‘signature’ sound and make the artist work backwards toward it. I think this is more of a producer comfort ‘thing’ or sometimes it could even be ego driven, but nonetheless nowhere near as important as creating tracks that fit an artist and their project. 

My blog will contain my thoughts, ideas and opinions.  They will most likely NOT be inline and may in fact be in direct opposition to the thoughts of the masses.  Let me apologize for this in advance.

Again, thanks for stopping by.

–Big Strad